We understand it is not enough to remind people about the
importance of workplace safety.
We do that every day and workers still get injured. We need New
Brunswickers to arrive at work with a safety mindset. One that
believes 100% of workplace injuries are preventable.
That’s why our new campaign does not rely on a set of rules or
safety steps. It is wrapped up instead in one word that can be
applied everywhere, every day: Careful.
Careful is that little voice inside your head that gives you the
heads-up on safety. It cautions you when things have the potential
to go wrong. It lets you know when risk is in the room.
But it’s more than that. It’s a constant reminder that WorkSafeNB
cares about New Brunswickers and their safety for the good of
everyone. It communicates we treat each worker, each employer, each
claim and each workplace incident and inspection with the utmost
It’s just one simple word, but it says so much. Whether it’s
cautioning or comforting, it means we care.
Together we can become the voice of Careful and create a workplace
safety culture in New Brunswick that views one injury, one
occupational disease, one workplace death as one too